According to the Pew Internet & American Life Project, based on a review of historical survey data, the top daily activity for US teens is text messaging. In other words, teens text more than they do almost anything else. In addition, we've reported on mobile SMS campaigns that reflect response rates that are often 2X to 10X higher than online advertising. Yet T-Mobile has said that SMS campaigns in Europe with well-known brands were, on average, 30X more effective than online display advertising.
Here's Pew's teen activities chart:
In addition SRG reports (n=2,000) that for young women (12 -24), mobile is the technology with the greatest impact on their lives:
You should join us then for the forthcoming webinar in Thursday, August 27: SMS Marketing: Direct Route to Consumer Engagement, featuring 4Info and ChaCha. We'll provide an overview of the market and they'll provide cases and concrete examples of SMS marketing in practice.
It's free and if you sign up you get a copy of our corresponding white paper -- also for free.