The Voice Internet has built a broad-based platform that has a range of intriguing capabilities -- so many that it may be confusing to people. Accordingly, the company is initially narrowing to focus on a single, if ambitious offering: 800-555-5555.

It aims to be a comprehensive starting point for all voice search. The first "product" rollout is "Just Say Legal," a PPCall ad network for attorneys. The idea here -- and this is a template for other content categories -- is that users call the "800 all fives" number and say the keyword "legal," which leads them into the directory.

The company can use this same approach to build out innumerable verticals. It can also connect to any third-party service, such as Goog411 or 800 Free 411. Accordingly it could become a kind of voice "meta search" or true "voice portal," but on a scale conceptually much larger than Tellme's 800-555-Tell service. The "800 all fives" brand and underlying technology offers that opportunity.

The challenge of generating revenue can't be underestimated but the first offering Just Say Legal benefits from a promotional and investor relationship with syndicated radio show host Bill Handel.