Thu, 05/14/2009 - 09:43 by Greg Sterling
UK-based Webcredible surveyed 1,100 UK mobile users between February and April 2009 about their behavior. (Calls and SMS messages were excluded.) Here's what the results showed:
- 52% "are now using the mobile Internet."
- 55% of mobile Internet users were accessing email and using it for social networking (infer: mainly checking in at Facebook, etc. via mobile). Broken down: 39% of mobile Internet users were "mostly using email;" 16% "favour social networking."
- 13% of mobile Internet users accessed sports or news, 12% used maps & directions, while 4% used it for local or travel
- 48% total respondents "said that they performed none of these tasks on their mobile phones."
In our recent survey just under 30% were accessing the mobile Internet. Here's the mobile content hierarchy (aided) according to those results:
- Send instant messages
- Weather information
- Search engines
- Maps and driving directions
- News and sports information
- Local business search
- Social networking
- Movies, show times
- Local restaurants and reviews
- Product information shopping
- Financial information
- Adult content
- Other types of content