Multiplied Media Integrates YellowPages.ca's Listings into Mobile Poynt

Canada's Multiplied Media, which last month won the grand prize in the BlackBerry Developer Challenge, has signed a deal with Canada's yellow pages publisher, Yellow Pages Group to distribute the company's local listings via its mobile Poynt offering.

From the press release:

The agreement, which is in effect immediately, integrates business directory information from YellowPages.ca into the mobile versions of Multiplied's Poynt local search service.

Multiplied Media has a similar deal in the US with Superpages and a range of other such deals in the pipeline.