TMP Survey Data: Mobile Search

AdAge reports on mobile search and some of the recent TMP Directional Marketing-comScore survey findings. The survey of roughly 3,000 online consumers went into a broad range of areas. Mobile was a piece of the larger set of data.

We'll be rounding up this and other third party data in an advisory that will publish this week. For now here's a slide reflecting data from the TMP survey pertaining to mobile:

TMP mobile data According to the data above, the majority of smartphone users (including PDAs) conduct mobile searches and local searches on their mobile phones. Putting aside DA and ad-supported DA, it thus becomes a fairly straightforward formula to predict the growth of search on mobile handsets -- it's tied to smartphone adoption. And on that point, NDP said that three of the top five selling phones in the US are now smartphones.