LMS EVENT: Internet2Go
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The mobile Internet is gaining new momentum and has reached "critical mass." Yet many brands and agencies regard it as a still unproven medium.
Local Mobile Search is proud to present, Internet2Go: Conversations about Mobile Marketing, a focused one-day event designed as an introduction to the full range of mobile marketing opportunities. Internet2Go will bring together agencies, search engines, ad networks and technology providers in a more conversational setting. The emphasis will be on practical information and case studies.
For sponsorship and speaking opportunities please contact Pete Headrick (pheadrick@opusresearch.net or 1-415-904-7666)
Qpons (SMS Alerts) for Small Businesses
There are a range of companies seeking to bring mobile marketing to the masses of US small businesses. But, in a way, it's as if the mobile publishers and platforms have to re-learn the difficult lessons of conventional Internet marketing: it's expensive, frustrating and difficult to acquire small business advertisers -- especially with a self-service platform.
NearU is seeking to do just that with a new self-service SMS marketing program it calls Qpons. In our as yet unpublished research on small business online marketing we found the following regarding attitudes toward mobile marketing:
Source: Opus Research/AllBusiness.com (8/08); caution: preliminary result
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